For Earth Month 2022, Bowery Farming has partnered with The Nature Conservancy to raise awareness about what is at stake when arable land, land suitable to become farmland, is lost to agriculture. Bowery, which grows its produce indoors in vertical farms, has pledged to restore 50 acres of land in partnership with the Nature Conservancy and is using its shelf space in over 1,000 stores, including Whole Foods and Walmart, to feature some of the animal species threatened by the loss of this land. Designed by Nessen Co, the month-long "Rewild" packaging takeover features cutouts in the shape of six animals native to longleaf pine forests. Some like the Gopher Tortoise are currently endangered, while others like the Louisiana Black Bear are a success story, having recently been removed from the endangered species list due to conservation efforts. The pack also pairs Bowery's brand green with a swath of light blue to evoke the colors of Planet Earth.
